Skift Take
While others are launching or acquiring new brands to increase their global footprints, Four Seasons has stuck with a singular brand that boasts diverse luxury properties. How long it will continue to play the contrarian in this world of mergers and soft brands is another story.
With a slew of hotels in the pipeline for 2016, Four Seasons Hotels & Resorts has remained remarkably linear in its approach to scale.
There are no soft brands or contemporary collections, nor are there any mergers and acquisitions currently brewing in the pot. Instead CEO J. Allen Smith sustained a business strategy that employed a singular focus on the luxury hotel and residential segment of the market.
Smith says that Four Seasons is confident about its position in the market.
“As others are becoming bigger and becoming managers of a multitude of brands, we think there is great value in bein
