The Biggest Hotel Brands for TV Advertising in 2015 in the U.S.
Photo Credit: An image from Courtyard's 'Viking Ship ad,' which is geared toward business travelers. 'Sometimes it's the little things that make a big difference. Courtyard, make room for a little fun,' the ad's narrator says. Courtyard by Marriott
Skift Take
Booking direct on hotels' own websites and loyalty program sign-ups were dominant themes of hotels' TV advertising in 2015 and will likely be in 2016, as well.
Marriott International outspent all other hotel chains in U.S. TV advertising in 2015, shelling out an estimated $47.2 million when considering the top 25 hotel-brand advertisers, according to iSpot.tv.
None of the other chains came close. When considering the top 25 hotel-brand advertisers last year [see chart below] and grouping them by parent, the spending was Marriott International ($47.2 million), Choice Hotels ($29.9 million), Wyndham Worldwide ($17.4 million), Hilton Worldwide ($15.9 million), InterContinental Hotels Group ($12.5 million) and Starwood ($6.9 million).
Top 25 Hotel Advertisers on U.S. TV in 2015
Brand
National Airings
Estimated TV Spend
