Skift Take
El Al has some hard work in front of it in order to turn the red ink into black. With crowded long-haul flights, there could indeed be some demand for Economy Class Plus, and the El Al Upgrade bidding option is a nice twist.
El Al narrowed its losses in the second quarter as it continued its belt-tightening, and set the stage for this summer's rollout of Economy Class Plus seats.
And, the airline plans on expanding the distribution of Economy Class Plus seats through travel agents, with an assist from technology-provider Amadeus, by the end of 2012.
Israel's national airline trimmed its net loss to $6.2 million, compared with nearly $20 million in the second quarter of 2011, as revenue fell 3% to $516.8 million.
"El Al successfully faced the challenges of a world economic crisis during this quarter," said CEO Ely