Skift Take
The direct booking wars are heating up.
Beginning April 11, Marriott is introducing new lower hotel booking rates that are exclusive to Marriott Rewards loyalty program members who book directly on Marriott.com, the Marriott mobile app, its call centers, and select corporate travel professionals and travel agents.
The new rates apply to more than 4,200 participating hotels around the world.
In addition to receiving the lowest-possible rate, Marriott Rewards members who book direct also have access to mobile check-in, free Wi-Fi, and the ability to earn points toward free stays. If a guest finds a better rate within 24-hours of booking direct with Marriott, the company will match it and provides an additional 25-percent discount.
"We're rewarding our loyal members by providing a rate ex
