Skift CMO Interviews: Las Vegas Invests in Virtual Reality, Lifestyle Content to Attract Conventions
Skift Take
Destinations have traditionally undervalued the ability of meetings-specific website content to drive convention attendance, but Las Vegas is attempting to do just that with an integrated, high-tech content delivery platform.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
Following record visitation in 2015, Las Vegas is striving to increase its convention business further with new content platforms and a series of virtual reality videos.
The Las Vegas Convention & Visitors Authority
