Skift Take
Lyft still has lots of ground to cover if it wants to catch up to Uber's business with corporate clients, but the company is smart to get in front of managers who make decisions about employee travel.
When hundreds of travel managers and suppliers attended a conference for corporate travel executives in Dallas recently, the ridesharing company Lyft sent emails in advance offering free trips from the airport.
Lyft was a sponsor of the Association of Corporate Travel Executives event, where the company set up a booth decked out in its signature pink mustaches, participated in a panel on the sharing economy and had its chief sales officer address the several hundred attendees.
The large Lyft presence at the event — and at others geared to business travelers and those who buy or manage travel for companies — shows the company's growing focus on corporate travel amid efforts at a broader expansion.
"We think that this is very clearly a tight-knit community and that there's an opportunity to engage with people, understand their requirements,
