Lyft Is Trying to Make Big Gains with Corporate Travel Managers

When hundreds of travel managers and suppliers attended a conference for corporate travel executives in Dallas recently, the ridesharing company Lyft sent emails in advance offering free trips from the airport. Lyft was a sponsor of the Association of Corporate Travel Executives event, where the company set up a booth decked out in its signature pink mustaches, participated in a panel on the sharing economy and had its chief sales officer address the several hundred attendees. The large Lyft presence at the event — and at others geared to business travelers and those who buy or manage travel for companies — shows the company's growing focus on corporate travel amid efforts at a broader expansion. "We think that this is very clearly a tight-knit community and that there's an opportunity to engage with people, understand their requirements,