Skift Take
As much as hotel companies continue to invest in mobile, digital solutions for their guests, they shouldn't overlook the simplicity of simply handing guests a printed map or a brochure, suggests a new study.
A new survey conducted by the Center for Marketing Technology at Bentley University suggests print isn't dead — at least not when it comes to providing visitor information to hotel guests.
The "Hospitality Visitor Information Survey" found that 98% of the 1,560 hospitality professionals surveyed value printed visitor information for their guests, and 94% provide guests with brochures, leaflets, and flyers. The hospitality professionals surveyed included concierge and front desk staff from the U.S., Canada, France, Germany, Ireland, and Greece.
Eighty-three percent of respondents who have visitor information available for guests via a brochure display in their hotels said they consider providing tourism information to be "extremely important."
Only 89 hotels in the survey did not have a brochure display, and in those hotels where there are no displays, 53% of hospitality professionals still observe guests using brochures. In hotels that have displays, 86% of respondents observe guests usi
