Skift Take
Content creation site Travelstrings is smart to target a niche group of study abroad students during its product development both to gain feedback and create buzz among a group that likes to talk a lot.
Travelstrings is a young startup created by a team of recent college grads who think they can help travelers tie together their social media updates from the road into an illustrated, virtual scrapbook.
Co-founder Melanie Gin felt frustrated upon returning home from a study abroad trip to realize she hadn’t had the time or patience to keep a daily journal. Melanie spoke with other students and found that although many of them hadn’t fill out every page of their fresh Moleksins or populated their WordPress blogs with prose on the meaning of travel, they had updated their Twitter and mobile uploaded pictures to Facebook.
Travelstrings’ virtual storybook collects a traveler’s Facebook updates, Instagram photos, foursquare check-ins, and Tweets to create a bare bone outline of where and when the traveler went. The traveler then fi
