Priceline Group CEO Sees Changing Consumer Search Behavior on Alternative Accommodations
Photo Credit: Consumers are likely to seek new ways to measure one alternative accommodation against another and that will be a complex task for booking sites given the diverse nature of the lodging. Booking.com
Skift Take
Metasearch sites such as Kayak, Hipmunk, Trivago, TripAdvisor and Tripping have a lot of heavy lifting to do because consumers will increasingly be demanding better ways to comparison-shop for alternative accommodations that are often unique and difficult to define. All things being equal -- and they aren't -- that's a big market opportunity for these sites.
