Travel Marketers Should Follow the Data on Millennials, Not Stereotypes

Sarah Enelow

September 27th, 2016 at 5:23 PM EDT

Photo Credit: Clayton Reid, CEO of MMGY Global, spoke at the Skift Global Forum in New York on Sept. 27. Skift

Skift Take

Travel marketers would be wise to take a data-driven approach, rather than falling back on stereotypes, which makes for lazy messaging.

Traveler stereotypes are a “plague” and will only prevent marketers from reaching their desired audiences, and following hard data will yield better results than giving in to easy clichés perpetuated by the media. Those are the views of Clayton Reid, CEO of MMGY Global, who addressed these themes at the Skift Global Forum at Lincoln Center, Alice Tully Hall, in Manhattan on Tuesday. “Start thinking about m

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