Skift Take
Hotwire indeed has been taking share from Priceline in the U.S. Hotwire is coming very late to Europe and Asia-Pacific, and can't be assured of success there.
When Priceline killed William Shatner's Negotiator character and tilted away from Name Your Own Price bidding by introducing an Express Deals product that looks awfully familiar, Hotwire Group president Clem Bason knew what was going on.
Priceline, with its Booking.com unit running wild and growing, has been emphasizing published-price hotel sales, and admits that Priceline has been losing market share in Name Your Own Price hotel sales since the third quarter of 2011.
Bason of Hotwire says he sees str
