Skift Take
The hospitality industry continues to tweak its various loyalty programs. But is this what customers really want?
La Quinta Inns & Suites will be relaunching its La Quinta Returns loyalty program in early 2017, CEO Keith Cline, told Skift.
And as a precursor to that relaunch, the hotel company added a brand-new feature: the ability for members to redeem their La Quinta loyalty points for everyday purchases on things like groceries, restaurants, or even coffee.
The new program, called Redeem Away!, is exclusive to Visa accountholders who link their eligible Visa credit cards (including La Quinta's own branded Visa card) and mobile number to their La Quinta Returns account. When that member makes a qualifying in-store or online purchase using that linked Visa account, she will receive a text inviting her to redeem La Quinta
