Skift Take
EasyJet is attempting to disguise new fees for choosing seats by focusing on the benefits of seat allocation and mentioning it as an improvement for business travelers.
EasyJet is ending the desperate rush for prime seats on low-cost flights by launching allocated seating across its network.
Having been eschewed by budget carriers in the past for impeding fast turnaround times, the Luton-based airline said seat allocation did not appear to slow down journeys and is more lucrative than speedy boarding schemes. It expects 1a and 6a to be the prime picks on flights following trials on 6,000 flights this summer.
Allocated seating will be rolled out across easyJet's network from November, with all passengers allocated a seat. Those wishing to change their seat will be charged £12 for front row and over-wing seats, £8 for berths in the four rows behind the front row, and £3 for anywhere else on the plane. "The majority of people will not have to pay for their seat,"
