Virgin America and JetBlue rethink loyalty programs, get even friendlier with elites
Skift Take
While legacy carriers seem intent on alienating their most loyal customers with expiring points and fewer seat options, JetBlue and Virgin see the programs for what they are: a way to retain their best customers.
Over the past year, many airline loyalty programmes have been trimming benefits, even for their frequent flyers. But JetBlue’s TrueBlue programme and Virgin America’s Elevate programme are taking
