Skift Take
Today Expedia's computers are analyzing guest reviews. We predict that someday its computers will use the reviews to create software-generated, Zagat-style hotel summaries, for its search results.
It sounds like a test question that you might be asked when were 16 years old and in school: Eighty hotel guests say the free breakfast is "fine," nine say it's "awful," one says it's "awesome," and 14 say it's "something else." What are the guests, on average, trying to tell the hotel manager about the breakfast?
To handle questions like that, Expedia debuted this winter a tool that points hotel managers toward the right steps to take to improve guests’ assessments — and their hotels’ ratings.
Called Guest Review Insights, the tool has just debuted in Expedia Partner Central, the company's extranet for hoteliers, which aggregates English-language reviews across all Expedia, Inc. brands for the pas
