Chefs+Tech: Restaurant Reservations on Instagram Coming Soon


Skift Take

With the addition of reservations for advertisers, Instagram will reach customers as they're most engaged, offering convenient booking and instant ROI for businesses.

Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech weekly newsletter. We see this as a natural expansion of the Skift umbrella, bringing the big picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech. You can find the archives here, read the latest issue below, and subscribe here: SUBSCRIBE TO RECEIVE WEEKLY UPDATES [hubform id='34e4ad1d-bba8-4324-9c30-4f8de1123430'] Book Your Reservation on Instagram (Soon.) Who would have guessed that a social network for photos would become a powerful business tool? Instagram’s product offerings for advertisers is expanding, and will soon include the ability for users to book with a business directly through an Instagram post. The feature, announced last week, is available only to businesses that advertise on the platform, of which Instagram says it has one million active monthly. Addi

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