Skift Take
But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.
On Thursday, March 30, Marriott International debuted the first episode of its newest content marketing endeavor: a three-minute "snapisode" called "Six Days, Seven Nights."
The four-part Snapchat video series will feature a total of four different social media influencers who each visit a different destination around the world, and stay at a property from Marriott's 30-brand portfolio. The series is meant to promote Marriott's loyalty program, Marriott Rewards, specifically to Snapchat's younger audience of users.
"We know loyalty is about building a relationship and this was an opportunity for us to introduce Marriott Rewards to a new generation of travelers," said Amanda Moore, senior director of social and digital marketing for Marriott International. "We're inviting them to come along on t
