Israeli Hotel Tech Startup Fornova Secures $17 Million in New Funding
Photo Credit: Here's Fornova's R & D team in Israel, with CEO Dori Stein in the back, with his arms raised in a light purple shirt. Fornova / Noa Zeni
Skift Take
Fornova is one of many startups aiming to cash in on hotels' eagerness to prioritize direct bookings. Given the massive potential market and demand, one of these companies has a shot at breaking out in a spectacular fashion.
Fornova, a startup providing technology to help hotel managers drive more direct bookings, has raised $17 million in a series B round.
Deutsche Telekom Capital Partners led the investment.
Waypoint Capital and previous investor JAL Ventures also participated in the round. Fornova previously raised at least $2.5 million.
Fornova, based in Yokneam Illit, Israel, sells Web-scanning technology and connectivity solutions. Fornova tells hotels how to set rates at the optimal price relative to what their competitors are charging, and it takes potential demand into account. The company also uses its claimed data analytic prowess to help transmute data into marketing campaigns t
