Subscribe
Login
Hotels

Wyndham Hotels Debuts Online Auctions for Loyalty Program Redemption

Sean O'Neill photo
Sean O'Neill

Photo Credit: Wyndham Rewards is debuting auctions in which members of the loyalty program can bid on stays at places like the Wyndham Grand Clearwater Beach or for experiences like Jennifer Lopez's running show at Planet Hollywood in Las Vegas. Wyndham Hotel Group

Skift Take

Travel brands haven't innovated much when it comes to reward redemption. So kudos to Wyndham for gambling on something new. But their new auctions aren't without risk to the company.

On Wednesday U.S.-based Wyndham Hotel Group attempts to inject a fresh twist into its loyalty program. U.S.-based members of the Wyndham Rewards program will be able for the first time to redeem the points they've earned by bidding in online auctions on activities, vacations, and other experiences. Wyndham says that its auction platform puts a fresh spin on loyalty redemption. Not a trial, the optional auction platform is launching with apparent confidence it will be a success with program members. The portal is managed by third-party tech vendor Maritz Motivation Solutions. As usual, guests can earn points on stays at any of 16 brands, including Days Inn, Howard Johnson,

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login