Travel Startups Work With Breakthrough Technologies That Could Threaten Industry Leaders


Skift Take

Emerging technologies, like artificial intelligence and blockchain, have yet to make the leap from buzzword to mainstay, but have the potential to disrupt travel incumbents. The big players will have ample opportunity to adapt, though, and leading startups can play a role in helping executives grapple with when and how to implement these technologies.

Venture capital companies invested a record amount of money — $5.3 billion — in travel startups in 2017. In its latest report, Skift Research analyzes the rapidly evolving market for travel startups and their venture capital backers. Breakthroughs in artificial intelligence, blockchain, virtual reality, and other technologies threaten to pressure and even unseat long-time incumbents. However, startups working in these areas often face challenges both in commercializing their tech and in convincing a sometimes-skeptical audience. Startup founders in these emerging technology fields should work on bridging the knowledge gap, ensuring that there is real value in their products and services, and then attempting to get C-Suite buy-in at larger corporations. Last week we launched the latest report in our Skift Research service, Venture Investment Trends and Startup Opportunities in Travel 2018. Below is an exce