Skift Take
Behind the usual Ryanair bluster there usually lurks a sensible business idea. If the airline offers a better accommodation product to customers, then that should persuade some to stay away from Booking.com.
Ryanair might have ambitions to become the Amazon of travel, but in reality its non-flight offerings are still on the modest side.
Over the last couple of years, the airline has ventured outside its comfort zone with moves into car hire, vacation packages, and accommodations. Ryanair appears to be taking that last sector to a new level now.
In November, the company updated the look and feel of the Ryanair Rooms website, bringing the user experience more into line with other hotel players. It followed this up with a new scheme giving 10 percent travel credit to customers who booked certain hotels. Now Ryanair is planning to market the brand on its own, with a new campaign [embedded below] that launched Monday.
“You'll see a TV campaign from Ryanair Rooms in the UK and you'll see press ads, print ads, radio ads," said Ryanair Chief Marketing Officer Kenny Jacobs. "So that would be our first non-flights advertising campaign to go along with the launch of the new website and app and the launch travel credits."
Direct Pitch
It's a bold move, but perhaps even more intriguing is
