Startup Social Bicycles partners with AT&T to offer bikes riders can leave anywhere


Skift Take

It’s clever to create a virtual network of bikes that don’t need to be docked in one place; however, the built-in GPS requires users to have a smartphone, which eliminates half its potential customers.

Social Bicycles (SoBi), as SmartPlanet’s Channtal Fleischfresser explained, have a built-in GPS that allows users to locate, reserve, and unlock a bike with a smartphone app. When you’re done? Just ride