Skift Take
If you haven't heard of Trivago yet, you will. The company is big in Europe, and would have to make some real noise at this relatively late stage to stand out in a crowded U.S. market.
Trivago, a Dusseldorf-based hotel meta search site, plans to make a big push into the U.S. in 2013. A household name in several European countries because of extensive television advertising campaigns, Trivago's strength can be felt in Spain, Germany, the UK, Italy, and France, in particular. The company, which solely provides hotel search, was founded in 2005, and has been regularly beating its peers.
For example, Trivago's search queries in G
