Skift Take
Like AccorHotels CEO Sebastien Bazin recently said at Skift Forum Europe, you don't limit the number of friends you have, so why limit the number of brands any one hotel company can own?
When Wyndham Hotels & Resorts completes its expected spinoff from Wyndham Worldwide by the end of the second quarter, don't expect the newly separated business to stop looking at potential brands to buy.
"Over the last three years, we have averaged one brand acquisition every 18 months, and we have the capability to integrate these brands both quickly and seamlessly, providing owners with more distribution at a lower cost point as we did last year for AmericInn and as we will do this year for La Quinta," said Wyndham Hotel Group CEO Geoff Ballotti during Wyndham Worldwide's first quarter earnings presentation on Wednesday.
While Ballotti assured investors and shareholders that Wyndham Hotels & Resorts would continue to pursue organic growth, especially when it comes to its existing economy and midscale hotel brands, he added there is tremendous opportunity to acquire brands that some may not have even known about. He cited last year's $170 million acquisition
