Skift Take
We’re putting our money on the Cromwell and LINQ brands to do well with the hotel owner/developer set, which is increasingly looking for upscale lifestyle and select-service brands. As for the Caesars Palace and Flamingo brands — they're so inextricably tied to Vegas and to gaming, it'll be hard to convince guests otherwise.
When it comes to the hospitality business, there’s usually companies that run hotels and those that run casinos with hotels.
But all that is changing as more traditional gaming companies are looking for opportunities to open hotels without the poker tables and slots: Caesars Entertainment is now one of them.
The Las Vegas-based company announced that it will now begin licensing four of its brands — Caesars Palace, Flamingo, The Cromwell, and The LINQ — to owners and developers who want to use those brands to build hotels and resorts worldwide.
Already, two Caesars-branded resorts and a beach club in Dubai are expected to open by the fourth quarter, and the company also signed a deal with Grupo Questro to open a Caesars Palace in Puerto Los Cabos, Mexico, as well.
Less About Gaming, More About Entertainment
Caesars’ desire to expand more into non-gaming hospitality reflects the fact that, increasingly, its business is being driven not so much by gaming as it is from non-gaming sources, especially in entertainment.
“More and more of our business is non-gaming related,” said Robert J. Morse, president of hospitality for Caesars Entertainment. “Our group business, our FIT [fully independent traveler] business, I mean, if you saw surveys now, ove
