OpenTable offers free service to make restaurants’ menus mobile-friendly


Skift Take

OpenTable is giving the 90 percent of its restaurants an offer too good to resist so it can continue growing its mobile platform and user base for on-the-go reservations.

OpenTable is starting to see a lot more reservations coming from mobile, but the big hinderance to even more adoption is that not many restaurants have a mobile-friendly version of their Web site.