Skift Take
Leading Hotels is taking a traditional, yet also somewhat contrarian approach to hotel loyalty — but will it pay off for its independent hotel members?
Luxury independent hotel collection, Leading Hotels of the World, is the latest hospitality brand to revamp its loyalty program for guests.
Leading Hotels, which includes more than 400 hotels in more than 80 countries worldwide, on Wednesday debuted a newly revamped Leaders Club. The new program is now points-based, and has more redemption flexibility in terms of availability and room categories than its previous iteration. It also includes upgrade priority upon arrival, and will retain the program’s perks of daily continental breakfast for two, early check-in, late check-out, free Wi-Fi, and members-only sales and rates. One confirmed pre-arrival upgrade is included after the first paid stay. “Insider experiences” offered by the individual hotels are also available.
Unlike most hotel loyalty programs which are generally free to join, the new Leaders Club program charges an annual fee
