Asian Airlines Turn to Super Business Suites Rather Than First Class

When Malaysia Airlines added its first Airbus A350-900 about a year ago, Airbus hailed it as the first carrier to install first class on the new jet, outfitting its cabin with four seats, each with privacy doors. But there was a problem: By global standards, the cabin wasn’t opulent and customers weren't paying hefty premiums to sit in it. So late last year, Malaysia redefined its marketing, turning what was an average product into a “Business Suite,” with many perks of first class at a lower price. Malaysia also renamed the larger first class suite on its Airbus A380s. It was an admission that Malaysia didn’t have the product — or the route network — to compete with Asia’s biggest airlines, like Singapore Airlines and Cathay Pacific. These airlines can profitably sell first class on many flights for $10,000 or more, attracting customers by offering gigantic seats, caviar, and Dom Perignon and Krug champagne. A Newish Trend in Asia But in not completely squashing