Travel Advisors Promote Aboriginal Tourism in Australia
Photo Credit: A scene at Mount Borradaile, Arnhem Land, Australia. There is a growing interest among tourists in aboriginal experiences. Davidson's Arnhemland Safaris
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For travel advisors looking for alternatives to overcrowded traditional destinations, Australia’s unique aboriginal experiences could fit right in. The country’s indigenous culture is now being strongly promoted through the efforts of Tourism Australia, state tourism promoters, and savvy local operators.
Visitor interest in Australia’s aboriginal culture is rising steadily and so are the ways for travel advisors to offer clients opportunities to explore the country’s unique indigenous experiences.
Tourism Australia, the national tourism promotion agency, recognizes the potential for indigenous travel experiences to “set Australia apart from other destinations across the globe in an increasingly competitive global travel market” and is actively promoting this segment.
According to Australian government statistics, the number of indigenous cultural tourism visitors has surged by an average 9 percent per year since 2013, reaching 963,000 last year. Authorities define these visitors as those who “participate in at least one indigenous tourism activity during their trip.”
While the growth is impressive, it's still a small component in Australia's overall tourism market, which last year accounted for 9.2 million international visitors.
Tourism officials and travel adv
