Subscribe
Login
Luxury

High-End Hotels Lean Into Role as Curators of Niche Brands

Laura Powell

Photo Credit: Sunset at Rosewood Miramar Beach. The hotel features a retail space run by Goop. Rosewood Hotels & Resorts

Skift Take

At Skift New Luxury, we frequently write about cross-branding efforts between high-end brands. Hotels are especially well-positioned to provide a showcase for niche products and deepen the relationship with their guests in the process.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
At Skift New Luxury, we frequently write about cross-pollination between high-end brands. Hotels are particularly promiscuous when it comes to partnering up. We've covered hotels working with luxury car companies. We've talked about how they bring in designer brands to stock their bathroom amenities. The new TWA Hotel that opened in May has been masterful in aligning with glam names like the Gerber Group, Jean-Georges Vongerichten, and Intelligentsia Coffee. The Rosewood Miramar Beach in Montecito, California, has given some retail space over to Gwyneth Paltrow's Goop. As Colin Nagy writes in today's top story,

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login