Skift Take
If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.
In its early days, meditation app Headspace signed a big partnership deal with Virgin Atlantic back in 2011. Passengers would get in-flight access to guided meditation sessions led by Andy Puddicombe, the app’s founder.
By appearing on Virgin's flights, Headspace got exposure and brought meditation further into the mainstream. The move made Virgin Atlantic seem cutting-edge, and it eventually launched a race for meditation apps to start partnering with airlines. At that point, however, Calm — Headspace's current rival and now a partner of American Airlines — hadn’t even come onto the scene.
Looking back, it’s a natural fit that an airline and meditation app would want to team up. Nothing creates tension like a flight delay, a forced bag check at the gate, a middle seat, or cramped legroom. And of course, some people have a real fear of flying.
JetBlue and Inscape launche
