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After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.
It’s that time of year: the holiday shopping scramble. We have no doubt that fitness trackers will be under many trees this year. The only question is which wearable will win this holiday season?
For fitness fans of Orangetheory or Peloton, the answer is probably simple: the Apple Watch. The tech giant recently partnered with both exercise brands, creating special features that easily sync with the watch. At Orangetheory, for example, people can use the Apple Watch as a heart rate monitor rather than having to wear Orangetheory’s separate, cumbersome device.
Low-cost wearables like the Chinese brand Xiaomi — which grew sales by 74 percent from a year ago — are also gaining popularity. Fitbit has gotten into the more accessible wearables market too, allowing it to potentially compete with Xiaomi while differentiating itself from the Apple Watch. Our predi
