Skift Take
Wellness and luxury travel overlap in more ways than one — like when high-end hospitality companies start to offer more niche travel experiences. Expect more overlap in 2020.
January is an important time for wellness. It’s when people make health resolutions, start detox plans — whether that’s Dry January or Whole 30 — and brainstorm places they want to travel to in the year ahead.
It’s also a big month for Skift and wellness — as you may have read, we’re combining coverage areas to create our new Luxury & Wellness Travel Report. Now more than ever, luxury travelers want wellness experiences at the core of their trips. Wellness is already helping keep some luxury hospitality companies relevant, while a lack of wellness offerings may soon be leaving other brands behind.
Not every wellness story has a luxury angle, of course. Companies are, after all, looking to integrate wellness into all travel price points. And not every luxury piece is necessarily about good health. Bu
