Skift Take
Ground transportation in corporate travel has evolved into a complicated and costly mess. There is some hope that new platforms will solve these issues, but that point isn't coming any time soon.
Much has been made over the last few years of the growth of Uber, Lyft, and other new mobility platforms in corporate travel.
Yet fragmentation in the ground transportation space, along with the power of consumer habits bleeding over into the business travel world, has limited the role of ridesharing and scooters in corporate travel policies.
A die-hard Lyft user, for instance, is unlikely to use Uber just because they are told to. Likewise, someone who is skeptical of tooling around on a scooter isn't going to start using them just because their company will pay for it.
These issues, and myriad others, have led to intense competition among mobility technology providers around the world. Even giants like Uber can't penetrate every market, while communication platforms like WeChat are building partnerships and connections to sell rides to users without them using an individual provider's app.
This is "the World War One trench warfare phase of mobility," said Mozio founder and CEO David Litwak at The M
