Skift Take
As luxury resorts jockey for ways to differentiate themselves from the pack, a shift toward more environmental practices may help them find new customers. The key, though, is making sure those green efforts come from an authentic — and not purely financial — place.
Chances are you've stayed in a resort that suggests you hang up your towel and reuse it, rather than tossing it on the ground. It's usually part of the property's oftentimes small effort to go green. While it's a nice idea in theory and may help conserve water — plus save the hotel some money — the policy by no means makes the hotel an "eco-resort," even if the property claims otherwise.
In this week's feature, Skift contributor Laura Powell tries to decipher just what makes a luxury eco-resort "eco" these days. Hint: It's not just a handful of well-intentioned, earth-friendly initiatives — like towel recycling — but more of a company mindset about environmentalism.
The eco-resort concept has been around for decades — if not centuries — and right now Europe is leading the charge, opening
