Skift Take
The Air France music-in-the-sky app is a great marketing innovation, though beyond that "gimmick" hopefully they keep adding new tricks to keep it fresh.
Some great new ads in travel this month, most of them focusing on promoting winter travel.
Air France's music app: Air France is known for its music selection in on-air entertainment, and it is now taking the next logical leap, into an app, but with a difference: Paris-based agency BETC Worldwide hid some specially selected tunes "in the sky." People who point their mobile devices heavenward can discover the songs, which show up via augmented reality as little dots with music notes inside them. The app also has a hidden game component allowing players to win prizes base
