Startup Globa.li tries to take bookings for African hotels and tours into the 21st century

Samantha Shankman

November 27th, 2012 at 2:41 PM EST

Photo Credit: Globa.li is an online booking site that helps African businesses drive direct bookings via their own websites. Globa.li / Globa.li

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It’s not a new platform that’s needed to take these tourism companies online, but a grassroots efforts to update their technology to process online payments.

Go to TripAdvisor, enter Masai Mara, Kenya, and sure enough you will get some great, inspiring recommendations. The problem, however, is that most of these properties are not yet bookable online. So p

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