Skift Take
Many hoteliers that offer online bookings haven’t taken the second step towards consumer engagement. Jones knows the changing landscape better than most, and says its better to try and fail than do nothing at all.
The founder of Travelocity.com told leaders of Nevada's hotel-casino and tourism industry the explosion of information available to consumers on the Internet and through social media makes it more important than ever to listen to what they want.
Terry Jones, now the chairman of Kayak.com, also told about 250 business leaders at the tourism conference in Sparks on Wednesday they will have to get over the fear of failing when attempting innovative changes if they are going to succeed in the evolving economic landscape.
"You have to realize customers are Internet empowered, technically savvy, time-starved and
