Skift Take
Four Seasons isn't straying too far from the traditional hotel model when it comes to finding revenue during the pandemic, but Private Retreats is a smart tool to appeal to changing traveler demands surrounding complete control of a stay.
Even the historically viewed “recession-proof,” ultra-luxury hotel sector has to make changes in the face of a global pandemic.
Four Seasons Hotels & Resorts sees an opportunity to build up its Four Seasons Private Retreats division due to changing traveler demands during the pandemic. Private Retreats, which has actually been a division of Four Seasons for about 20 years, behaves like luxurious short-term rentals connected to or in proximity to one of the company’s hotels or resorts.
Given the public health crisis causing wary travelers to crave more control over where they stay, Private Retreats became a bright spot for Four Seasons during what is shaping to be the worst year on record for the global travel industry.
“As we’re seeing these trends and pent-up demand for travel come back, Private Retreats fits well with the demand for more space,” said Christian Clerc, president of global operations at Four Seasons. “Oftentimes, the residential developments are in resorts, remote locations, or mountain climates. They go well with the trend
