3 Ways Salesforce's Purchase of Slack Will Shake Up Corporate Travel đź”’
Photo Credit: Slack listed on the New York Stock Exchange in June 2019. Slack
Skift Take
The $27 billion software deal creates a new melting pot of users for travel tech platforms to tap in to. The race is on.
Join Us for the Skift Short-Term Rental and Outdoor Summit - December 9-10
The word to pick out here is “ecosystem” and the acquisition is a defining moment. While the purchase gives Salesforce the opportunity to cross-sell its sales and marketing products to Slack users, travel companies should take note of the much expanded, and data-rich, collective of hyper-connected employees that’s just been created. As the ink dries, consider these three scenarios that could play out. More Travel Platforms Pile In To Build Slack Apps In June this year, Slack launched Slack Connect to let users integrate their own company's channels with other companies — so they're not just chatting among themselves. So far there are 52,000 organizations working in Slack Connect. Slack also integrates with 2,400 apps. But to date, there's just