The Case for Zoom Being as Effective for Striking Deals as In-Person Meetings
Photo Credit: Video meetings are still able to convey the right types of information during business negotiations, new research shows. Unsplash / Mimi Thian
Skift Take
Recent research backs up what many business experts have been saying for a while, that video conferencing is just as productive as in-person meetings — up to a point.
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Now one leading academic has highlighted just how effective video communication can be, after carrying out research involving 1,855 participants across 12 different studies. Chia-Jung Tsay has been exploring the power of dynamic visual cues, like gestures, facial expressions and body language, during business pitches. And it appears frozen frames and weak connections don't really matter. "Even when Zoom reduces the amount of exposure, or level of visual richness, you can still convey the right types of information," said Tsay, associate professor at the UK's UCL School of Management. [caption id="attachment_4174