JetBlue’s Travel Tech Ambitions Take Step Forward With New Broader Booking Site
Photo Credit: JetBlue has a new website aimed at expanding its presence in the online travel business. JetBlue Airways / Courtesy of JetBlue
Skift Take
JetBlue is pushing ahead with becoming a travel tech company by launching Paisly. But the question remains whether an airline can become a more diverse travel company in the crowded OTA field.
When would-be travelers visit JetBlue Airways’ website they are almost certainly searching for one thing: flights. And that's a good place to start to book a seat on one of the airline’s nearly 600 daily flights this month.
Enter Paisly, a new travel website developed by the New York-based carrier’s non-air travel arm JetBlue Travel Products. The site offers travelers trip add-ons — initially rental cars, hotels and theme park tickets — tied to their JetBlue reservations.
The launch is the latest step in what JetBlue chief digital and technology officer Eash Sundaram has called the airline’s evolution into a “travel tech company.” Paisly will sit alongside JetBlue Vacations — also part of JetBlue Travel Products — with comparable offerings but on an à la carte rather than packaged basis. These are separate from the
