An Exclusive Look at Marriott’s Terms for Recruiting Short-Term Rental Hosts
Photo Credit: Homes & Villas' growing operations framework, from recruiting tactics to contract terms, shows the division of the company is poised to no longer be the very small entity it was once described as by Marriott leaders. Marriott International
Skift Take
Marriott has been in the vacation rental business for nearly two years, and few see it as a threat to the likes of Airbnb and Vrbo. Recent recruitment efforts for new listings and employees show the fledgling division is on track to be an integral part of future revenues for the world's largest hotel company.
Marriott International is aggressively signing up property managers for its Homes & Villas business, charging 15 percent commission on most stays, and barring property managers from working with Hyatt and Hilton, Skift has learned. The global lodging chain is even readying an employee discount program for stays at these properties.
Marriott for months has been signing up property managers. Vacasa and its new sister brand Turnkey as well as Natural Retreats are three of the more widely used management companies on Homes & Villas.
But the girth of the Airbnb initial public offering and the stellar performance of vacation homes in lockdown-free geographies during the pandemic certainly supercharged Marriott's property recruitment efforts.
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The tactics are the latest example of Marriott signaling Homes & Villas has major growth potential, despite repeated messaging
