Airfare Data Firm ATPCO Recalibrates for Post-Pandemic Flying
Photo Credit: Airlines are getting more creative in how they price and bundle their airfares. Unsplash / Toa Heftiba
Skift Take
Rather than guessing how people will compare flights and shop in the future, it's going to focus on giving travel agencies and other channels the right airline data via its next generation storefront, and let them figure it out. It makes perfect sense in today's unpredictable world.
If there’s one skill the pandemic has sharpened, it’s the art of online shopping.
It's also the mission of airfare data firm ATPCO (formerly known as the Airline Tariff Publishing Company). Its Routehappy division helps airlines improve the way they display information when retailing seats, while its so-called next generation storefront allows agencies and other sellers to sort and group increasingly complex airline fares.
However, coronavirus and other factors have upended the storefront's priorities.
A New Chapter
“There’s been a bit of a pause on the development,” said Seth Anagnostis, Routehappy’s head of retailing.
“When we set out, our intent was to provide a visual, visceral way of seeing what modern flight shopping is like. We map out consistent shelves, to compare airline A’s product to airline’s B data on a particular flight.”
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