Mobile World Congress Hires a Travel Agency to Help Steady Nerves for Returning Event
Photo Credit: Mobile World Congress is scheduled to take places June 28 to July 1, 2021, after cancelling it at the last minute last year. Mobile World Congress
Skift Take
There’s still a huge risk hosting larger scale exhibitions, but the organizer of Mobile World Congress is hoping to offset some of that by outsourcing travel management.
Smartphone trade show Mobile World Congress was one of the first major events to be canceled in 2020, driving home the severity of the pandemic.
Host city Barcelona, in Spain, will have felt the blow of losing 100,000 visitors, with the decision to pull it coming just 12 days before it was due to start on February 24. It typically boosts the economy to the tune of $513 million and generates nearly 14,000 temporary jobs.
But it’s back this year, and due to take place from June 28 to July 1. Organizer Global System for Mobile Communications (GSMA) is taking every caution so it runs smoothly, and in what could be an industry first, that includes appointing a corporate travel agency to steady the nerves of thousands of attendees.
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