Skift Take
Airlines are banking on capturing the attention of passengers in more compelling ways, and infusing more brand personalities into their safety videos. One thing is certain: The lines between marketing and safety are blurred at times.
Depending which airline you start to fly again, gone are the days of the boring safety briefing as legacy airlines are moving towards more elaborate video montages, at times costing millions of dollars to produce.
But are creative safety videos still a thing or has the pandemic changed the way airlines produce inflight safety videos?
Air France's newest onboard safety video released in March doesn't mention the pandemic, instead using creativity in the video locations including a French café, the Louvre, the Eiffel Tower and a fashion show runway to deliver its onboard safety briefing in something resembling more of an ad than a safety briefing. Pre-pandemic, the 2015 Air France onboard safety video, while creative, never left the cabin it was filmed in.
[embed]https://www.youtube.com/watch?v=NhA0aL105Nw[/embed]
“With this new video, we are showcasing the best France has to offer in an emotionally engaging way. All our teams here at Air France are ready to welcome our customers and highlight this French lifestyle, which is so dear to us, as soon as they board our flights. We can't wait to reopen the skies, flight after flight, with safety as our absolute and constant priority,” said Catherine Villar, senior vice president for customer experience at Air France.
Delta Air Lines has been
