TWA Hotel Owner: Hospitality Needs to Adopt the Airline Pricing Model
Photo Credit: Skift founder Rafat Ali and MCR Hotels CEO Tyler Morse at Skift Global Forum Skift / Matt Matieiscu
Skift Take
Airlines shed their money-losing reputation by unbundling products and services and charging passengers on an à la carte basis. The recovering hotel industry could deploy the concept to make more money coming out of the pandemic.
The hotel industry should charge guests for add-on services just like airlines do, according to one of the largest U.S. hotel owners.
MCR Hotels CEO Tyler Morse is testing a pricing model around services and amenities at the company’s TWA Hotel at New York City’s JFK Airport. Things like early check-in, late check-out, use of the pool at peak hours, and faster WiFi are all available to guests — for an added fee on top of the daily room rate.
Some may balk at this a la carte pricing system, but Morse sees it as a way to generate more revenue while also providing guests with a lo
