TUI Is Pitching Remote Work Holidays as the Next Employee Benefit
Photo Credit: TUI launched “workcation” packages a few weeks ago, promoting stays of 21 or 28 days at 50 all-inclusive hotels and resorts. TUI Group
Skift Take
Like a hotel guest who dips a toe into the pool before diving in, TUI is gauging interest for a new kind of package. Its global network and brand familiarity will work in its favor, but the prices less so.
Global tour operator TUI may have a captive audience for its new remote work holiday packages, which it is pitching to companies.
Most organizations haven’t yet definitively decided how remote they’ll go after the pandemic, but many are introducing policies that formally give staff the chance of working somewhere else for an extended period each year.
Amazon CEO Andy Jassy, for example, recently told staffers they’d be able to work fully remote for up to four weeks per year, as it can be “inspiring and reenergizing.” Day-to-day remote work policies remain at the discretion of team leaders.
TUI is responding, and launched dedicated “workcation
