Inside Six Flags’ Attempt to Reduce Visitors And Go Upscale


Six Flags, the largest regional theme park operator in U.S., has been attempting a business and guest experience turnaround under its new-ish CEO Selim Bassoul, who took over in Nov last year. And it beginning to see early results -- detailed in its latest earnings call -- that gives lots of lessons for the crush of visitors/passengers causing all sorts of issues in the larger travel and leisure ecosystem.

Probably one of the most fascinating and interesting earnings calls I have heard in a while, so much on its strategy to upgrade the experience and reduce congestion, and a lot of color on the pricing strategy.

Their latest hearings call transcript is well worth a read to see how its efforts are going, I have extracted liberally below:

"Over the past few months, we have been executing quickly to improve the guest experience, focusing on our largest parks first ...

While it is early, we are very pleased with our progress, improving