Havana’s biggest tourist trap is reborn as Cuba anticipates U.S. tourist influx


Skift Take

If Graham Greene calls it a tourist trap, it likely is. But Sloppy Joe's rebirth now is yet another signal that a half century of nonsense between the U.S. and Cuba is coming to an end.

A half-century later, Jose Rafa Malem remembers the balmy breezes blowing through the bar's arching porticos, the grain of the tall wood stools, the whiff of Pedro Domecq brandy on his father's breath. And how could he forget the tangy ground-beef-and-tomato-sauce sandwiches synonymous with what was then one of Havana's hippest hangouts, playfully dubbed Sloppy Joe's? "I ate so many, I got tired of them," said Rafa, a 59-year-old Havana native who grew up to become a bartender. Soon, Rafa will be able to relive those boyhood memories as the original Sloppy Joe's reopens in Havana's historic quarter, giving residents and tourists from all over the chance to belly up to the same bar that served thirsty celebrities such as Rock Hudson, Babe Ruth and Ernest Hemingway. It's part of an ambitious revitalization project by the Havana City Historian's Office, which since the 1990s has transformed block after block of crumbling ruins into rehabilitated buildings along vibrant cobblestone streets. The effort has helped finance Cuba's socialist present by drawing tourists fascinated by its pre-socialist past, from colonial palaces of the 18th century to celebrity hangouts of the 1950s. "For the people of this city, I think it's very interesting